Describe New Media

Good Day Irie Jammers! and welcome to yet another Jiggy blog session!
Today we will be taking a deeper look into New Media and what type of technologies are apart of new media. Now as explained in the previous blog, New Media most commonly refers to content available on demand through the internet' accessible on any digital device, usually containing interactive user feedback and creative participation. Common examples of new media include websites such as online newspapers, blogs, or wikis, videogames, and social media. If you think about it, it’s pretty obvious that traditional media provides value through subsidizing content through free TV and radio programs, lower-cost magazines, and chances to win prizes.  However, in exchange for this content or other value, we ALLOW advertisers to interrupt our day to tell us about their products. The difference is that social media such as Facebook, Twitter, YouTube, etc. are already FREE.  So, advertisers can’t expect us to allow them to interrupt us with commercial messages.  I mean, face it, no one really LIKES commercial! 
So, the key to making social media work is to provide some other type of value,  whether it is entertainment, information, support, or other types of rewards in exchange for hearing your commercial message.   
Lets look at how we distinguish new media from old media.

Social Media Two-way conversation Open system Transparent One-on-one marketing About you Brand and User-generated Content Authentic content FREE platform Metric: Engagement Actors: Users/ Influencers Community decision-making Unstructured communication Real time creation Bottom-up strategy Informal language Active involvement

Traditional Media One-way conversation Closed system Opaque Mass marketing About ME Professional content Polished content Paid platform Metric: Reach/ frequency Actors/ Celebrities Economic decision-making Controlled communication Pre-produced/ scheduled Top-down strategy Formal language Passive involvement

What is New Media?

Greetings and welcome to Ramona's 'Irie' blog world. Today we will be talking about New Media, now I am pretty sure you are wondering what that is. Well New Media most commonly refers to content available on demand through the internet' accessible on any digital device, usually containing interactive user feedback and creative participation. Common examples of new media include websites such as online newspapers, blogs, or wikis, videogames, and social media. A defining characteristic of new media is dialogue. New Media transmit content through connection and conversation. It enables people around the world to share, comment on, and discuss a wide variety of topics. Unlike any of past technologies, New Media is grounded on an interactive community. New media is both replacing and enhancing old media with new technologies. You can watch TV on a laptop and stream videos that you actually want to see rather than watching regular TV broadcasts. The cell phone is now your 'go to' man for latest information, news, reports, and broadcasts. Also to communicate with people via social network, video talk with people miles away; you name it. This highlights the main point that the internet plays an important role in New Media, and this is seen in Virginia Heffernan's article as she states in an example that magazine decor used to make readers feel protected, at ease and thus receptive to advertising. However, while being online we build 'lean-tos' from whatever is around, often relying on the artless scaffolding supplied by search engines and browsers.